Burnley FC release statement addressing shirt sponsor controversy
Burnley FC confirm termination of agreement with shirt sponsor
Burnley Football Club has confirmed it has terminated its agreement with its front-of-shirt sponsor on the eve of the 2026/27 Championship season.
The Clarets announced at the start of July that the so-called trading platform was to adorn the club’s new shirts for the upcoming campaign, as well as all training wear.
The company is a Cypriot-registered organisation that describes itself as a “global trading ecosystem”.
The club has worn new shirts that feature the new sponsor throughout pre-season as well as last week’s Carabao Cup tie against Notts County.
The sponsor has also featured heavily on the club’s branding this summer, with a social media video teasing the popular new away kit reaching 6.4m people on X alone.
But the agreement is no more, with the club confirming Vertu Motors, who already served as a club partner, will step in to become the club’s sponsor for this season.
“Burnley Football Club is disappointed to confirm that its agreement with Finotive has been terminated,” the Clarets said in a statement.
“We have acted decisively to protect the club’s interests, and those of our supporters, while ensuring preparations for the new season continue uninterrupted, both on and off the pitch.
“Further information relating to existing replica shirts and the resulting supporter arrangements will be communicated through our official channels imminently.”
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The club has also confirmed that supporters who have already purchased a replica shirt now have three options following the change.
They can either:
• Claim a full refund
• Exchange their shirt for a replacement featuring Vertu branding
• Have Vertu branding applied to their existing shirt free of charge
As a result of the change, replica kits will not be available online or in the Clarets Store until further notice, including in the Clarets Store on Sunday for the fixture against West Ham.