Speculation spreading that Burnley are searching for a new sponsor

Strong speculation is spreading that Burnley Football Club have been left without a front-of-shirt sponsor on the eve of the 2026/27 Championship season.

The Clarets announced at the start of July that Finotive One, a so-called trading platform, was to adorn the club’s new shirts for the upcoming campaign, as well as all training wear.

The company is a Cypriot-registered organisation that describes itself as a “global trading ecosystem”.

The club has worn the new home and away shirts, which features the new sponsor, throughout pre-season as well as last week’s Carabao Cup tie against Notts County.

The sponsor has also featured heavily on the club’s branding this summer, with a social media video teasing the popular new away kit reaching 6.4m people on X alone.

But it’s now been claimed the club are looking for a new sponsor, with the new league season only three days away. It’s been mooted that Vertu Motors, who already serve as an official partner to the Clarets, could step in.

Further speculation has only been fuelled by Sky Sports removing the sponsor from the front of Burnley’s shirts in graphics advertising Sunday’s league opener against West Ham, which is to be televised on their channel.

The article on the club’s official website announcing Finotive One as a new sponsor also appears to have been removed, although the company still features in the partners and sponsors section.

It’s also been noticeable that players posting training pictures to their social media accounts are no longer wearing Finotive One gear.

At the time of writing, Burnley FC have not responded to requests for comment.

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In announcing the new sponsor back in July, the Clarets said in a statement: “Burnley Football Club are proud to announce Finotive One as its new official front-of-shirt and training wear partner, in a landmark agreement that will see the global trading ecosystem feature prominently across both matchday and training environments.

“The partnership represents a significant moment for both organisations, bringing together a club with a rich heritage and deeply rooted community identity, with a rapidly growing international brand built on innovation, access, and ambition.

“Finotive One will appear on the front of Burnley FC’s men’s, women’s, and academy shirts from the start of the 2026/27 season, as well as all players’ training wear.

“Founded in 2021, Finotive has quickly developed into a global trading ecosystem, supporting tens of thousands of traders worldwide through its integrated platforms spanning funding, trading infrastructure, payments, and market access.”

The uncertainty comes after controversy over the club’s last sponsor, white-label betting firm 96.com, who had sponsored Burnley’s shirts for the past two seasons.

TGP Europe – the company behind 96.com – does not hold a gambling licence and left the market last year following regulatory action, which included being fined £3.3m for “failing to properly vet business partners and breaching anti-money laundering rules”.

Entertain Group, the owner of brands such as Ladbrokes and Coral, even wrote to Clarets chairman Alan Pace calling on the club to drop the sponsor.