Tesco customers in Burnley are being encouraged to donate toys to local charities and community groups as part of the supermarket's annual toy donation campaign, which aims to ensure every child experiences the magic of Christmas.

Customers at Burnley’s Tesco store are being encouraged to support local charities and community groups by donating toys this Christmas.

Running until Sunday, December 20, large and selected express Tesco stores across the UK are holding toy collections for new and unwrapped toys purchased in store, which local charities will then distribute to children who may otherwise go without.

Each local charity or community group receiving support has been chosen by store colleagues having built up connections through their store’s support for the local community.

A wide range of children’s hospital wards, foodbanks and the Salvation Army are among those set to benefit.

Claire De Silva, Tesco Head of Communities, said: “Throughout the year our stores play a huge role in supporting their local communities. The annual toy donation campaign is a wonderful way to make a difference at Christmas and that’s all down to the hard work and generosity of our customers and colleagues. It's great to see stores building on their local connections to support charities making a difference locally to ensure that every child experiences the magic of Christmas.”

Burnley is one of 800 large Tesco stores across the UK with a dedicated donation point where customers can donate new and unwrapped toys that have been purchased in store.

Last Christmas Tesco customers donated more than 100,000 toys to make sure no child should have to go without a special gift at Christmas.