'I'm a Celebrity' star is good luck charm for 'happy place' Turf Moor after Clarets celebrate first win of the season

Clarets mad Jordan North, who is winning the hearts of the nation in the hit TV reality show 'I'm a Celebrity Get Me Out of Here,' appears to be a lucky charm for his team.

For Turf Moor really was a 'happy place' last night after Burnley FC won their first match of the season at home, beating Crystal Palace 1-0.

Although he would be unaware of the victory, commentators on the match spoke about Jordan and the new phrase he has coined 'happy place, happy place, Turf Moor' to help him face bush tucker trials in the programme.

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Radio One DJ Jordan, who grew up in Burnley, was voted as camp leader by the viewers on Sunday night.

Clarets mad Jordan North proudly sporting his Burnley scarf in 'Im a Celebrity Get Me Out of Here'

The role gives him the power to allocate chores and tasks to fellow camp mates and last night the first signs of tension began to show as some of the contestants clashed.

But Jordan remains as popular as ever, winning an army of fans in Burnley who are keen to see him win the show.

An ambassador for Pendleside Hospice, during lockdown Jordan helped to raise over £5,000 by hosting a series of zoom quizzes.

Burnley FC have produced two t-shirts bearing the 'happy place' slogan and Burnley artist Peter Chippendale has immortalised Turf Moor on canvas with the catchphrase also.