Burnley boss sends good luck message to 'top lad' Jordan North in TV reality show 'Im A Celebrity Get Me Out Of Here'

When asked his feelings about Jordan's antics on the hit TV reality programme Mr Dyche admitted he hadn't seen it. But he did reveal he had received lots of messages about the show after Jordan, a well known Clarets fan, kept repeating the mantra 'happy place, happy place, Turf Moor' to get him through the bush tucker trials.

Speaking at the weekly press conference yesterday, Mr Dyche said: ""People were sending me messages on the night saying it was good fun, and he seems a really top lad to me.

" I've been around him a couple of times and wish him well in there.

"It sounds like he's having fun and if Turf Moor is his special place, fair play to him, I have others of my own, which are not Turf Moor."

The Clarets chief revealed that Jordan, who grew up in Burnley and is now a Radio One DJ, , had interviewed him before he went in the show and he joked: "Fair play to him for secrecy, because he didn't say anything to me, which obviously means he'll never get back in the stadium again, because he should tell me first of all!"

Mr Dyche admitted he had watched the show in the past with his children and he also revealed he is a fan of presenters Ant and Dec, describing them as 'legends.'

The club this week unveiled two new t-shirts bearing the 'happy place' slogan and sales are booming already. All proceeds will be donated to the Burnley Community Kitchen and Pendleside Hospice where Jordan is an ambassador.

Last night viewers saw Jordan receive his luxury item from home, his cherished Burnley scarf which was won for him by fellow contestants Russell Watson and Ruthie Henshall after they successfully completed a series of undercover tasks.