Burnley family stars in campaign backed by Love Islanders and Olympic gymnasts
A Burnley family is starring in a new campaign backed by Love Islanders and Olympic gymnasts.
The Department for Culture, Media, and Sport has launched Let’s Move, championed by reality TV stars Alex and Olivia Bowen and athletes Max Whitlock and Beth Tweddle.
The campaign aims to help parents discover simple, fun, and pressure-free ways to build movement into their children's daily lives throughout the year.
Burnley mum Angela Robertson also features in the advertising with her two children.
Angela said: “As the darker nights set in, it can be a challenge to keep the kids motivated to move. But we’ve discovered that even the simplest activities - like long walks, ParkPlay, or dancing around the kitchen - make a big difference. They help keep our children active, boost their mood, and improve their focus.
"That’s why we’re proud to support the Let’s Move! campaign - it’s all about making movement fun and accessible for every family.”
More than half of children aren’t getting the recommended 60 minutes of daily activity. And two-thirds (66%) of Lancashire parents say their children’s physical activity levels are likely to dip during autumn and winter, with cold or wet weather (43%) and darker evenings (38%) highlighted as the key barriers in new research findings.
Lancashire is among four areas where Let's Move! is being piloted, as it has some of the highest inactivity and inequality levels in the country. The county receives funding from Sport England via a place partnership programme to ensure those in greatest need can remain active. Supported by Joe Wicks, Let’s Move! makes staying active easy and affordable, offering ideas from kitchen discos to local activities and playground fun. It encourages families to move together - 87% of parents in Lancashire believe their habits influence their child’s activity levels - and highlights how everyday routines can support healthy, active lifestyles.
Regular movement boosts mood, focus, and family connections, with 76% of parents in Lancashire agreeing that their child is happier after being active, has more energy (68%), and has better concentration (71%).
Visit nhs.uk/LetsMove for tips, local activities, and inspiration.