Schools across the North West could win £1,000 for their breakfast club courtesy of Kellogg's Breakfast

Schools across the North West could be in with the chance of winning £1,000 for their breakfast club by entering the annual Kellogg’s Breakfast Club Awards.
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One club from each region of England, as well as one club from Scotland, Wales and Northern Ireland, could be crowned the best breakfast club of the year and bag a cash prize.

The awards ceremony, taking place in July, provides an opportunity for children from winning schools to experience a day at the Houses of Parliament. It also allows Kellogg’s to recognise and celebrate the inspiring work that goes on in schools up and down the country.

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The importance of Breakfast Clubs has never been more evident, as teachers across the North West have noticed a rise in the number of children missing school in the last year - for reasons other than sickness and holidays¹.

Children enjoying a Breakfast ClubChildren enjoying a Breakfast Club
Children enjoying a Breakfast Club

Of the 85 per cent of North West based teachers who work in a school with a breakfast club, nearly half (47 per cent) feel the clubs have a positive impact on absenteeism.

Of these, 64 per cent feel access to a free breakfast helps pupils concentrate and makes them less likely to fall behind, while 60 per cent think it’s easier for struggling parents to get children into school if food is provided.

Others believe it helps by allowing parents to ensure their child is in school before they start work (56 per cent), and by calming them down before lessons, leading to less need for discipline (48 per cent).

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A spokesperson for Kellogg’s said: “School is such a huge part of childhood, but a large number are missing it for a variety of reasons.

“Breakfast clubs can play a part in helping to get children back in school by providing a relaxed and social environment for them to enjoy before starting lessons.

“Having breakfast provided also takes a small bit off the pressure felt by parents who are struggling with the cost-of-living and allows them to ensure children are in school before they start work.”

Previous North West winners of the Kellogg’s Breakfast Club Awards include Our Lady and St. Swithin's Catholic Primary School, who were recognised for going above and beyond with their club in 2023.

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The school was able to spend its winnings on new equipment to help prepare breakfast. With the additional funding, they were also able to purchase a new fridge, enabling them to store more donated produce.

Kellogg’s has been supporting Breakfast Clubs for 26 years. In that time, the company has donated over £5.75 million to schools across the UK in its efforts to alleviate hunger and provide children with the start they need to have a good and productive day.

Schools can enter the awards here before applications close on 3rd May 2024.