Burnley born entrepreneur launches student recruitment business Enrolify with Burnley College as first client

A Burnley-born marketing specialist has launched a new technology based business aimed at transforming the way colleges and universities across the UK approach student recruitment.

Christiano Scaturro, 27, has officially launched Enrolify, a student recruitment marketing platform developed specifically for education providers, with Burnley College becoming the company's first client.

For Christiano, who was born and grew up in Burnley, the launch represents the latest chapter in a career which has remained closely connected to the town and its education sector. His relationship with Burnley College began as a Sixth Form student, studying Business, Sociology and Film and achieving A* A* A in his A Levels.

After progressing to university and beginning his career in marketing, he returned to Burnley College in 2021 to join its Marketing Team as Digital Strategy Lead. While working at the college, Christiano continued his own education, completing an MSc in Marketing at King's College London with Distinction.

He later left his full-time position to establish himself as an independent Digital Marketing Consultant, while continuing to work closely with Burnley College on its digital advertising and student recruitment activity. That experience would ultimately provide the foundations for Enrolify.

Christiano said: “Growing up in Burnley, education has always been something I've seen as having a huge impact on people's opportunities.

“My own career has come full circle in many ways. I went from studying at Burnley College, to working there, then consulting with the College, and now launching a business with Burnley College as our first client.

“Over those years I saw first hand some of the challenges education marketing teams face. Colleges and universities invest significant amounts into digital advertising, but connecting that activity back to actual student recruitment outcomes isn't always straightforward.

That became the starting point for the concept behind Enrolify.”

Enrolify combines specialist digital advertising management with a bespoke platform designed to give education marketing teams greater visibility over their campaigns and performance, with future development focused on creating a clearer link between advertising activity and student enrolment outcomes.

The business also provides Digital Discovery services, helping colleges and universities improve how they are found across traditional search engines and emerging artificial intelligence platforms as prospective students increasingly change the way they search for information online.

Christiano added: “Enrolify wasn't created as a general marketing agency that then decided to work with education providers.

“It has been built from years spent working directly inside education marketing, understanding recruitment cycles, budget pressures and the responsibility marketing teams have to demonstrate that their activity is contributing to real outcomes.

“The ambition is to build something from Burnley that can work with education providers across the country and become a trusted specialist partner for the sector.

“The launch is particularly significant because Burnley College, where much of the idea behind the business was formed, has become Enrolify's first education partner.”

Danielle Taylor-Wood, strategy and data team leader at Burnley College said: “Over the past five years, Christiano has been a trusted partner of the college, helping the marketing team to strengthen our digital capabilities through his expertise, collaborative approach, and commitment to continuous improvement. Enrolify feels like a natural next step in that partnership, and with Christiano at the helm, we’re excited about the opportunities ahead and confident it will help us achieve even greater visibility, efficiency, and impact from our marketing activity.”