Primark slammed over '˜padded bra' range for children

Actress Emma Linley, who starred in a Channel 5 soap, Family Affairs, raised concern about the range offered by the high street store.

Primark are offering customers ‘my first bra’ which offers two pink polka dot bras for £5.

“So boys are OK as they are but girls need enhancement?”

Speaking to the Sun, she vowed that she would campaign against the sale of the bras saying: “I have two young girls. I do not want them facing puberty with this crap to deal with.”

Writing on social media, she said: “There is a sticker on them that says ‘my first bra’.

“I asked the manager for her thoughts on this, did she think it appropriate that the message to young girls here, is that by the time they are buying their first bra they are also buying the idea that their boobs are not normal the way they are?

“Not perfect enough or big enough?

Primark denied the bras were padded and said they are in fact “moulded”.

A spokesman said: “We would like to be absolutely clear that these bras are moulded, not padded.

“‘My first bra’ ranges are designed and constructed purely for support, comfort, and modesty and adhere to the BRC’s childrenswear guidelines.

“There is no enhancement. This type of moulded bra is extremely common, and selling them is entirely normal practice on the high street.”

In 2010 Primark announced it would stop selling padded bikini tops for girls as young as seven, after widespread criticism that they sexualised children.