Manager of Burnley's The Perfume Shop named as Store Manager of the Year
The generous people of Burnley are happy to splash out on a luxury perfume, especially if it’s for someone else, according to Danielle Edwards who is manager of the town’s The Perfume Shop.
Danielle was recently named at the retailer’s annual conference as Store Manager of the Year and her colleague, Jamie Ninnis, was given the accolade of Sales Advisor of the Year, quite an achievement to be chosen from over 200 stores the company has across the UK and Ireland.
Danielle has certainly earned the accolade. She has worked for the company for 11 years, starting as deputy manager with no previous retail experience. She has been store manager for 10 years and says the best part of the job is interacting with customers and meeting new people.
Danielle said: “We have a lot of regular customers and also those who pop in everyday just for a chat.”
Danielle also enjoys mentoring her staff and watching them go on to manage their own teams.