SpudBros jacket potato chain opens new Colne outlet
One of the UK’s most-followed jacket potato brands has opened a new outlet in Colne as part of a major expansion into roadside locations.
SpudBros Express has launched at Silk Way Business Park, Whitewalls Drive, in partnership with food brand company Taster and forecourt operator EG On The Move.
The Colne site is one of 15 new SpudBros locations planned for this year, with the partnership aiming to open 30 roadside outlets across EG On The Move forecourts over the next three years.
The expansion follows the opening of SpudBros Express outlets in London, Sheffield, Portsmouth and Edinburgh, as well as concessions at EG On The Move sites in Blackburn, Chepstow, Nottingham, Newcastle, Liverpool, Shropshire, Wakefield, Wyberton, Barnstaple and Doncaster.
It marks a move away from the brand's traditional high-street presence and into forecourts, targeting customers looking for quick food while travelling.
The Colne outlet serves loaded jacket potatoes, including the Tram Classic, featuring garlic butter, cheese, beans, crispy onions and Tram Sauce, and the Spudfather, which includes chilli con carne, tuna coleslaw and bolognese.
Customers can also create their own combination, while a breakfast menu has recently been introduced.
SpudBros was founded by brothers Jacob and Harley Nelson and has built a large following on social media, where its food videos have attracted millions of views.
The new Colne site opened on Tuesday with the first 100 customers offered a free jacket potato as part of the launch.
The outlet is open seven days a week, from 11am to 9pm on Sundays to Thursdays and from 11am to 10pm on Fridays and Saturdays.
Jacob Nelson, co-founder of SpudBros, said the Colne opening was “a massive moment” for the business.
He added: “Partnering with Taster and EG On The Move is allowing us to bring our food to even more people in places they wouldn't normally expect to find us.”
Taster's head of strategic operations Boyd Baptist Wahr said the partnership was helping turn SpudBros' social media following into a wider retail business.
EG On The Move chief executive Zuber Issa said the company was continuing to invest in its food-to-go offer and that customers were increasingly looking for fresh meals that were quick and affordable.