New name for major Clitheroe firm which supplies chilled food

Deli Solutions, based on Lincoln Way, Clitheroe – and a big employer in the town – is undergoing a brand transformation and is now known as Winterbotham Darby.

By Faiza Afzaal
Wednesday, 12th August 2020, 7:00 am
The site in Clitheroe which employs 280 staff
The site in Clitheroe which employs 280 staff

The business is also expanding and looking for talented people who share in their ambition to create happiness through food.

The food production site, which opened in 2004, has undergone a name change to reflect its strength as part of the Winterbotham Darby family – a company best known for producing supermarket own-label olives and antipasti, continental meats, pickles and ferments and plant-based products, through its brand ranges.

Every week the 7,500m² site and its 280 full-time staff produce over one million pots of olives and antipasti for major supermarkets across the UK.

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Winterbotham Darby (Clitheroe) further celebrates local foodie culture by sponsoring the annual Clitheroe Food Festival.

In addition to the new name, the site will also bear new branding, including an updated logo, and an array of exciting new colours, typography and imagery – all part of a Winterbotham Darby brand review that aims to ensure that all stakeholders, including suppliers and partners, understand that the company is a fully-integrated business, that manages the entire end-to-end supply chain.

The name change comes during a standout year for the Clitheroe team. Earlier this year the site achieved a Royal Society for the Prevention of Accidents (RoSPA) ‘Silver’ Health and Safety Award for its health and safety achievements, and was highly commended at the Food Manufacture Excellence Awards as Food Manufacture Site Team of the Year.

Site manager, Andrew Lawton, said: “We welcome the name change as it reinforces that all of our employees work for the same team. This helps to create a better sense of togetherness across our sites and head office – essential in these challenging times. By making it clear that we are part of the Winterbotham Darby family, we can make the most of our shared passion – delivering happiness through food. Together, we start with the world’s greatest food traditions and through partnerships, develop products, categories and supply chains.”

“As the retail landscape continues to evolve, we believe our branding decisions will help us future-proof our business as we continue to grow, develop and expand.”

The new identity will begin to appear over the coming weeks and months, however, all customers and suppliers remain the same and there are no changes to, or loss of staff. As ever, the mission of the business remains intact: 'to put delicious food on people’s plates'."