Burnley-born businessman behind lockdown phenomenon Sndwch in Manchester launches new Veganuary menu, including free potato milk coffees

Alex Markham, the brains behind Sndwch in Manchester’s MediaCity, is celebrating the campaign by launching a line-up of 10 decidedly different plant-based sandwiches, with one to mark each year since Veganuary began.

Alex is also offering free potato milk coffees with any plant-based butty purchased in January. The sandwich whiz is trialling barista blend DUG® – the world’s only potato-powered plant-based milk – which he says is more sustainable than other plant-based milks.

He hopes his latest creative offerings will inspire people to try something new and embrace a vegan lifestyle.

Alex said: “I only recently discovered potato milk and was a little sceptical at first!

“But it’s delicious - the consistency is very much like dairy milk. It foams up beautifully in coffee and adds creaminess to any hot drink.”

The climate footprint of potato milk is two-thirds lower than cow’s milk, and growing potatoes is twice as land-efficient as growing oats and uses 98% less water than almonds.

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Alex added: “Veganuary is all about keeping an open mind and we’re daring customers to try something completely new. We hope letting people try a potato milk coffee for free will help with the financial pinch this time of year, too.”

New additions include: NOT a Tuna, Spring Onion & Nori Seaweed Sesame Bagel; and NOT a Spicy Fried Chicken Onion Bagel. They join existing bestsellers, including the NOT a Chicken Tikka & Onion Bhaji Sndwch.

“You won’t find any humous or falafel. It’s all about choice and exciting plant-based combinations - we always have our eye on emerging trends, like our plant-based tuna and nori seaweed,” said Alex.

“We make our sandwiches freshly so customers can have it just the way they like it. In fact, with our choice of vegan-friendly breads, fillings, salads and dressings, there are 12,376 possible butty combinations to customise this Veganuary!”

Alex launched the company in 2020 and makes an astonishing 30,000 sandwiches a month. He supplies butties to entire General Store group, which has outlets in Ancoats, Castlefield, Deansgate, Moss Side and Stretford Food Hall.