Vincent Kompany's Burnley in high demand as Facebook, Netflix, Google, Apple and Amazon vie for TV rights

Vincent Kompany’s Burnley are the EFL’s most in demand team to watch on TV, according to new research.
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Following the EFL's recent announcement of potentially ending the Saturday 3pm TV blackout, Footy Accumulators have revealed the top 10 English Football League sides which are most in demand to watch on the screen.

Every EFL game could be broadcast from the 2024/25 season — when the current five-year agreement with Sky Sports expires — as part of a ground-breaking new TV and streaming deal, which could see the likes of Facebook, Netflix, Google, Apple and Amazon offered TV rights.

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Under the current rules, any EFL fixture with a 3pm kick-off falls under the “blackout” rule, meaning the game cannot be shown on TV or streamed in the United Kingdom.

BURNLEY, ENGLAND - AUGUST 30: Vitinho of Burnley celebrates with teammate Nathan Tella after scoring their team's first goal during the Sky Bet Championship between Burnley and Millwall at Turf Moor on August 30, 2022 in Burnley, England. (Photo by Alex Livesey/Getty Images)BURNLEY, ENGLAND - AUGUST 30: Vitinho of Burnley celebrates with teammate Nathan Tella after scoring their team's first goal during the Sky Bet Championship between Burnley and Millwall at Turf Moor on August 30, 2022 in Burnley, England. (Photo by Alex Livesey/Getty Images)
BURNLEY, ENGLAND - AUGUST 30: Vitinho of Burnley celebrates with teammate Nathan Tella after scoring their team's first goal during the Sky Bet Championship between Burnley and Millwall at Turf Moor on August 30, 2022 in Burnley, England. (Photo by Alex Livesey/Getty Images)

At the moment, only overseas fans can tune into the club’s streaming service to watch 3pm kick-offs.

However, the EFL have confirmed that an invitation to bid for live rights will be sent out to interested parties – a move which could lead to the end of the blackout.

Rights for all 1,891 matches across the League, EFL Cup, EFL Trophy and all end of season play-off matches are available for prospective bidders.

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The EFL say they are taking ‘a fresh and new approach to this latest rights cycle’, adding that they are ‘inviting proposals that embrace innovation and offer contemporary solutions that cater for changing audience habits’.

The EFL teams most in-demand according to search volumeThe EFL teams most in-demand according to search volume
The EFL teams most in-demand according to search volume

As a result, statisticians from Footy Accumulators, a football betting community, collated data from Keyword Tool from the past 12 months, to decipher which teams had the highest number of searches.

The Clarets, currently fourth in the Championship, were top of the pile, averaging a 368k monthly search volume, followed by Birmingham City, Portsmouth, Reading and Watford, who all shared second place with monthly searches averaging 301k.

Barnsley, Blackpool and Sunderland are next in the list (246k), Luton Town (201k) follow, while Middlesbrough (165k) complete the top 10.