Burnley proudly sit on top of the Championship table, with Sean Dyche knowing there is no guarantees they they will continue their fabulous run of result.
But he insists what his players can guarantee is they will leave the pitch with no fear and no regrets every week, giving everything for the cause.
So far that has delivered eight wins from 11 league games, with three victories in the Capital One Cup - the club’s best start since 1961.
And Dyche is eager his squad don’t let their foot off the gas: “I think there’s a mental shift - last year we couldn’t get that real freedom to go and play, and I talk about no fear, no regrets a lot.
“I did it myself as a player, you come off the pitch and think ‘if only I’d done that’ - go and do it then!
“There’s a nice freedom to them in every way - the way we’re attacking and defending, the way we’re pressing, the shape - there’s a clarity to what the lads are delivering.
“That can become cloudy, so we safeguard against it, whether it’s pats on the back from supporters, an ego shift, taking for granted your workload, softening off your mental approach...so we safeguard that by saying ‘these are the reasons you’re doing well, and you have to keep doing that well all the time’.
“You have to be in a better position to perform if you do everything right all the time.The lads have taken ownership or responsibility for that.”
One concern is the size of the squad, but while it lacks in numbers, Dyche believes there are good options: “The one thing about having a small squad is having a balanced small squad, and there is a demand. We obviously know we could do with support up front, but the way Ingsy and Vokesy are playing would suggest they have the shirts for now.
“They do know it’s for now - they know how I work and think about the team, and they have to keep at it, but long may it continue, playing with freedom, scoring and adding to the team as they are.
“David Edgar has come in and delivered good performances, Brian Stock has come on and done well, and we know we have good widemen, some cover at the back, we have the three left back scenario...even with a small squad we’re looking at development, and Luke O’Neill’s out on loan to York as it’s vital he gets out and plays.”