Top ‘Bake Off’ chef visits bakeware firm

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Renowned chef Tom Kerridge, currently presenting ‘Bake Off: Crème de la Crème’ on BBC 2, was a VIP visitor at a Burnley bakeware manufacturer.

A regular on TV cookery shows including ‘Saturday Kitchen’ and ‘Food and Drink’, and author of several best-selling cookery books, Mr Kerridge owns and runs The Hand and Flowers gastropub in Marlow, Buckinghamshire the first and only British pub to be awarded two Michelin stars.

He visited What More UK Ltd, touring both its head offices and showrooms at Padiham’s Shuttleworth Mead Business Park and its modern manufacturing and distribution centre at Altham, meeting and chatting with staff at both sites.

Although predominantly a manufacturer of plastic household products under the ‘Wham’ brand, What More has recently diversified into manufacturing bakeware after buying the presses and moulds from long-established Burnley company George Wilkinson Ltd.

Having set up a state-of-the-art toolroom at its Altham plant, it is now a one-stop-shop for bakeware, able to design products, fabricate the moulds and manufacture all in-house.

Well-known for promoting the quality of British food produce, Mr Kerridge is also a strong supporter of British-made goods and works closely with The Great British Exchange, an organisation which actively promotes Made in Britain products to retailers.

What More UK director Tony Grimshaw said: “Tom spent most of the day with us and seemed very impressed with the scale of our manufacturing operation and the fact that we can take a product from outline concept to consumer-ready, all in-house.”