'I'm A Celebrity' star Jordan dubbed 'The Burnley Blubberer' by former Queen of the Jungle Kerry Katona after he breaks down before Viper Vault bushtucker challenge

But Kerry, who won the show in 2004, said was 'rooting' for Jordan after he conquered his fears and phobias to successfully complete the Viper's Vault challenge with fellow contestant Shane Ritchie.

Speaking on the hit podcast, ‘Help I Sexted my Boss,' which helps listeners find solutions to modern day dilemmas, Kerry said: "People love the underdog. When you watch someone grow and adapt, it's quite fascinating to watch.

"If Jordan gives everything a good go, everyone will fall in love with him."

Speaking to etiquette expert William Hanson, who Jordan usually co-hosts the podcast with, Kerry, who was nicknamed 'The Warrington Winger' shared how important successful trials are for the celebs on the show adding: "The morale of the camp is important.

"Jordan is going to feel lots of pressure knowing that the team won't eat if he doesn't succeed. When the hunger kicks in, the mood swings will change."

Clarets fan Jordan coined a new phrase 'Happy place, happy place, Turf Moor' which he repeated to himself to get him through the trial.

Former Atomic Kitten star Kerry also joked after a number of the campmates boasted about their OBEs and CBEs.

She said: "What would I have after my name? Kerry Katona. Car crash!"

Viewers have voted for Jordan to take part in the third trial tonight, Frights of the Round Table, with Vernon Kay and Bev Callard.

While Jordan is in the show William will be joined by producer Ben and a series of special guests as they react to each episode of 'I'm A Celeb' straight after broadcast. The podcast will be available to download each morning while Jordan remains on the show.