In pictures: Prince Charles visits Clitheroe
As the royal entourage processed up King Street, Prince Charles stopped and chatted to people young and old who had braved the winter-like conditions to catch a glimpse of the country's heir to the throne.
Stop-offs included D. Byrne and Co Wine Shop, chats with local producers and participants in the Clitheroe Food Festival and a visit to Cowman's Butchers, where he sampled a sausage made in his honour, the Prince of Wales banger.
Laura Sullivan, Assistant Communications Secretary at Clarence House said: "The Prince was very much looking forward to the visit. He knows the area well and was very keen to meet Lancashire producers and to find out more about their fantastic work."