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This year's John Lewis Christmas advert is titled "Give a little love" which highlights the kindness of the British public during the pandemic.This year's John Lewis Christmas advert is titled "Give a little love" which highlights the kindness of the British public during the pandemic.
This year's John Lewis Christmas advert is titled "Give a little love" which highlights the kindness of the British public during the pandemic.

Take a look back at every John Lewis Christmas advert - from The Bear and the Hare to Moz the Monster

The 2020 John Lewis advert is out now, but how many do you remember from years gone by?
By Rosalind Erskine
Published 13th Nov 2020, 23:21 GMT

The John Lewis Christmas TV adverts have proved to be a hit every year, with the short film often telling an emotional and heart-warming story that is designed to spread some festive cheer. The adverts have become such big news, that many people will have a firm favourite. From one of the first ones until now, and including characters such as Moz the Monster and Monty the Penguin, here are all of the John Lewis Christmas adverts.

The first John Lewis Christmas advert has a nod to the lamp scene at the opening of every Pixar film, and shows people creating shadows on a wall with different products.The tagline for this was “Whoever you’re looking for this Christmas.”

1. Shadows (2007)

The first John Lewis Christmas advert has a nod to the lamp scene at the opening of every Pixar film, and shows people creating shadows on a wall with different products.The tagline for this was “Whoever you’re looking for this Christmas.” Photo: YouTube/John Lewis

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This advert from 2008 showed perfect gifts for people, and had the tagline 'if you know the person, you'll find the present.'

2. From Me To You (2008)

This advert from 2008 showed perfect gifts for people, and had the tagline 'if you know the person, you'll find the present.' Photo: YouTube/John Lewis

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This 2009 advert showed children playing with a range of gifts, and was set to a cover of the Guns N’Roses song “Sweet Child O’ Mine”, performed by Taken By Trees.

3. Sweet Child O’ Mine (2009)

This 2009 advert showed children playing with a range of gifts, and was set to a cover of the Guns N’Roses song “Sweet Child O’ Mine”, performed by Taken By Trees. Photo: YouTube/John Lewis

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This advert showed people wrapping or hiding their gifts and was set to Ellie Goulding’s cover of Sir Elton’s “Your Song”. The tagline read 'for those who care about showing they care.'

4. A Tribute to the Givers (2010)

This advert showed people wrapping or hiding their gifts and was set to Ellie Goulding’s cover of Sir Elton’s “Your Song”. The tagline read 'for those who care about showing they care.' Photo: YouTube/John Lewis

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