Midfielder David Jones insists the Clarets won’t let their emotions get in the way of their fight for Premier League survival.
The 30-year-old insists his team-mates won’t dwell on their latest setback against Leicester City where Jamie Vardy netted the winner just 59 seconds after Matt Taylor’s penalty had struck the post.
Sean Dyche’s side go to the Boleyn Ground to face West Ham five points adrift of safety with just four games remaining.
“It happens in football,” he said. “You’ve just got to take it on the chin and move on.
“There’s a feeling of disappointment, but we’ve still four massive games that we want to be positive for and continue the way we’ve been doing.
“It’s disappointing, but we’ve got to get ourselves back up for the next game. We need to bounce back.”
Jones added: “We’re professionals and we’ve just got to deal with it. It is emotional, but you’ve got to learn to control your emotions on the pitch.
“We’re human beings and you do feel disappointed, but it’s about how you react.
“It’s a bad way to lose a game, it’s a kick in the gut. It’s all about how you react to it.”
Taylor will return to his former stomping ground tomorrow to oppose the club he made 90 appearances for over a three-year spell.
The 33-year-old became Sam Allardyce’s first signing for the Hammers in a £2.2m switch from Bolton Wanderers in the summer of 2011.
And, should the Clarets be awarded a spot kick in East London, Jones would back the midfielder to step up and take responsibility again.
“He’s a brilliant penalty taker,” said Jones. “You would back him all the time and it just happens.
“It’s football and within 60 seconds, it’s in the back of your own net.
“I’ve been in football a fair while now and nothing surprises you.
“That’s the kind of thing that can happen. It’s something you’ve got to deal with and move on.”
He added: “In those situations, it’s a big-pressure penalty and it’s for anyone in the team who really fancies it.
“Matty is an experienced player - he scored a penalty here last season for West Ham in the Cup - so he’s fully capable.
“I’ve seen him take penalties before, he’s a top-class penalty taker with a sweet left foot. Anyone can miss it and it’s as simple as that.”