Clarets boss Sean Dyche believes Burnley are far better equipped to hold onto their crown jewels this summer.
Last summer was dominated by speculation linking top-scorer Charlie Austin with a move away.
And, after failing a medical at Hull City, he finally joined QPR on the eve of the season.
Danny Ings and Kieran Trippier, like Austin last summer, only have a year remaining on their contracts, but Dyche is relaxed about their futures, with the prospect of Premier League football an added incentive to stay.
Asked whether he felt promotion would help hold onto the pair, Dyche said: “We’ll see. It’s one of the challenges of it.
“I think the players are happy, I think they’ve enjoyed their season, I think they enjoy what we try to offer them on a daily basis and when they play games. I don’t think there’s a thirst for players to leave.
“If they do then it will be for the right reasons for the club.
“We’re not in a position where we have to do anything now. We can stand a bit firmer on various different contracts and players, and equally on the ones coming in.
“We’re in a healthy position to be allowed to align players who were probably out of our thinking a year ago.”
This time last year, it emerged that the sale of Austin, ultimately for £4m, was necessary to balance the books, and Dyche added: “The main thing about Charlie was the board came out and made it clear that had to be done, it was just getting the right market price at that time.
“It’s different now. The finances are a whole different ball game than last season. The club are a lot more secure financially, quite obviously, so we have a lot more power with the contracts and the players we’ve got.
“When you’ve got good players, the team does well, you win; when your team does well and you win you get predators. It’s as simple as that.
“It’s not so easy for people to be predators around, say, Manchester United, Arsenal and Chelsea because they are so powerful they can keep players, the finances are so powerful they can reward them with huge contracts.
“We’re not there yet. We can operate in the market and secure players, but there are certain situations that go out of your control.”