Men and women across Clitheroe are being urged to become a dry athlete in January to raise money for Cancer Research UK.
The charity is launching the Dryathlon campaign for the New Year and is hoping to convince people to sign up before the festive season gets in to full swing.
The fundraising campaign invites those taking part to take a month long break from drinking alcohol, and then donate the money they have saved to Cancer Research, or get sponsored by friends and family.
Alison Barbuti, Cancer Research UK spokesperson for Lancashire, said: “We’re urging men and women to sign up now and help make January 2016 our best month yet.
“Despite what people might think going dry doesn’t have to be dull, we’re asking people to give up alcohol, not their social life, and there are plenty of fun ways to enjoy 31 hangover free days, whilst raising money to help beat cancer sooner.
“Every pound raised by our Dryathlete heroes will help fund the charity’s life-saving research.”
Those who want to take part can do so as individuals or set up a team and motivate each other along the way.
You can sign up by visiting dryathlon.org.