A ROAD safety drive has been launched in East Lancashire, following 46 collisions involving children this year.
Motorists are being urged to watch out for children playing in the streets, after a series of incidents in Whalley Range, Little Harwood and Audley Range areas of Blackburn and the Spring Hill area of Hyndburn.
Police have been going into schools to speak to pupils about road safety and officers are asking parents to help reinforce the road safety message to children, particularly when they are playing out on the streets.
Sgt Pete Sculpher from Eastern Divisions Road Policing Unit said: “Each year, we are managing to reduce the number of collisions on our roads although the number of child casualties is staying the same.
“We are aware that in some areas of the division, there are more children playing out on the streets. We fully understand children will want to play out but motorists need to be extra vigilant and drive carefully when passing through these areas.
“We are also finding a large number of children are not wearing their seatbelts. In some cases we have found both front seat passengers wearing their seatbelts yet the children in the back of the car aren’t. This type of behaviour is not acceptable and cannot be allowed to continue.
“A seatbelt will make the difference between suffering a minor injury to one that is life-threatening. I hope that people will listen to this important message and help us to further reduce child casualties on our roads.”