Channel 4 won't be revealing pay packets of its stars

Paul Hollywood, Sandi Toksvig, Noel Fielding and Prue Leith make up the new Bake Off team
Paul Hollywood, Sandi Toksvig, Noel Fielding and Prue Leith make up the new Bake Off team

Channel 4 has rejected suggestions that it should reveal the pay of its top stars.

The pay packets of BBC talent earning more than £150,000 will be published later this month, under the terms of the broadcaster's new royal charter.

Salaries of some of the BBC's best-known faces, including Match Of The Day presenter Gary Lineker and chat show host Graham Norton, are expected to be disclosed and the BBC's chairman recently suggested that Channel 4 and ITV should follow suit.

But Jay Hunt, Channel 4's outgoing chief creative officer, dismissed the idea as the broadcaster unveiled its annual report.

"This is a heated issue and a very political one...", she said.

"It's potentially inflationary... and it's not an effective way of managing talent so no, I don't think we'll be responding to that."

BBC chairman Sir David Clementi said last week: "It's a pity Channel 4 and ITV are not producing their numbers at the same time.

"It would be very interesting and I don't think we would come out badly in that comparison."