‘Brain-freeze’ ice-cream-eating challenge beats Dan

A Ribble Valley traditional ice-cream shop celebrated its 100th birthday in style with a Brain Freeze challenge.

It was a challenge too good to turn down for East Lancashire Newspapers reporter Dan Black, known for his hearty appetite, who visited Chatburn family ice-cream shop Hudson’s on one of the hottest days of 2013.

Clitheroe Advertiser's Dan Black joins in with the 'brain freeze' competition at the 100th anniversary celebrations at Hudson's Ices.

Clitheroe Advertiser's Dan Black joins in with the 'brain freeze' competition at the 100th anniversary celebrations at Hudson's Ices.

Filmed by Kelvin Stuttard, Dan scoffed as much of the shop’s delicious home-made vanilla ice-cream as he could in two minutes ... and went through the pain barrier in the process. Describing the sensation in his teeth, back of his mouth and brain as “horrible”!

Watch this video of Dan’s experience in his very own “Dan v Food” challenge and hear what Hudson’s owner Mandy Paul has to say about the anniversary celebrations.

Don’t miss this week’s Clitheroe Advertiser & Times for more on the great event at a popular village shop!