From Hapton to Shanghai: Local VR company mixing it with the big hitters

A 3D Redshift rep will be speaking at the GMSA Mobile World Congress in Shanghai.

A 3D Redshift rep will be speaking at the GMSA Mobile World Congress in Shanghai.

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Already well-versed in the realm of Virtual Reality marketing, a Hapton-based firm is set to give a key presentation at the GMSA Mobile World Congress in Shanghai later this year as the company looks to secure its place at the forefront of a "revolution."

Set to take their place alongside emerging leviathans of the industry, 3D Redshift Ltd - a specialist commercial advertiser in the Virtual and Augmented Reality sector - will be heading to China this June for the global conference which is gearing up to welcome over 100,000 attendants from all over the world over four days.

Philip Pelucha, Commercial Director.

Philip Pelucha, Commercial Director.

3D Redshift's Commercial Director, Philip Pelucha, will be representing the company and giving a presentation on June 29th at the VR and AR Summit alongside the likes of the co-founder of Occulus, China's Regional President for HTC's VR branch, and other Belgian, South Korean, and Chinese VR company leaders.

"I don’t think I can stress our excitement about being invited to attend the MWC Shanghai," said Philip, who founded the company along with Creative Director, Tom Giokabari, and Managing Director, Steve Credie. "To be asked to speak alongside the likes of Samsung and HTC is a real honour.

"This is an incredible opportunity and one that we are extremely grateful to receive," Philip added. "That being said, we aren’t just there to make up the numbers. We're working around the clock to ensure that our presentation is fantastic."

Based on Bridgewater Close off Bentley Wood Way in Hapton, the company already works with international brands such as Jaguar Land Rover and American real estate agencies Jones Lang LaSalle and CBRE, but has retained a local feel to their global aspirations, with MD Steve, a former Clitheroe Royal Grammar School pupil, hailing from Burnley.

"We're very proud of our roots and enjoy working with local businesses as the heartbeat of the community," said Philip. "3D Redshift plans to be at the forefront of the Virtual Reality, Augmented Reality, and Artificial Intelligence marketing revolution."

Set to give a presentation on how businesses need to embrace Virtual and Augmented Reality marketing, Philip will be stressing how 3D Redshift is changing the way that customers want to be sold to, insisting: "Customers will fast forward through the TV adverts, ignore the pop-up banners, and skip YouTube adverts; VR uses expriences to advertise to customers.

"VR has the ability to help advertising and generate revenue for businesses of all sizes," he continued.