The “Fifty Shades of Grey” phenomenon hit Burnley on Friday when hundreds of people descended on the town’s Reel Cinema for the opening night of the new film.
The movie version of the erotic bestseller was shown on the three largest screens at the cinema in Manchester Road with queues snaking outside.
Cinema manager Andrew White was getting hot under the collar as he prepared to host the first night of the steamy shenanigans of lead character Christian Grey.
Andrew said: “During the day on Friday we seemed to be getting a phone call every five minutes from someone wanting to book a ticket for the film.
“We decided to show it on our three biggest screens. Two were sold out almost immediately and the third screen was half full on the night.
“That means nearly 800 people watched it here in Burnley on the first night.”
Andrew revealed that the last films to have such an impact were the last James Bond film “Skyfall” and the Abba-influenced film “Mamma Mia”.
He added: “Most of the people coming to see the film were ladies. I think it was curiosity over how the book would be transferred to the screen.
“It’s definitely been the busiest opening night since I’ve been manager.”