A CONSORTIUM of Burnley’s largest businesses and organisations has appointed a PR agency to boost the town’s profile.
The Burnley Bondholders group has been working towards transforming perceptions of Burnley for two years and has committed financially to promoting investment opportunities, relocation to the area and tourism.
It has appointed Brandspankin’ PR to increase its coverage across the country.
Kevin Keith, Burnley brand manager, said: “Burnley Bondholders are people and organisations in Burnley who believe passionately that our town is a great place to do business, who believe more of the right people need to know the right things about Burnley, who champion our world-class aerospace industry, our advanced manufacturing expertise, our new schools, college and university, and our breathtaking countryside.”
In the first 12 months, the Burnley Bondholder scheme has 90 members representing 50 businesses and organisations, including many of the town’s largest and best-known employers including Aircelle, Burnley FC, Veka Plc and Moorhouses Brewery.
Julian Jordan, Brandspankin’s managing director, said: “We share the confidence that so many world-class companies have in Burnley. We share the determination that pupils, students and teachers have to excel in Burnley’s new schools, colleges and university. We share the delight of visitors who roam our magnificent countryside or stately homes. We share all of this because we are local – this is our place of business, our place to prosper, and we are determined to ensure many others can share this too.”