A telecom company has bought out a global mobile technology brand – with a view to expanding into the growing mobile and internet market in India.
New Call Telecom has acquired the growing Nimbuzz brand, which has a loyal subscriber base in Asia, particularly in India and the Middle East.
The Dutch-based company has more than 200 million users across the globe, and operates one of the largest mobile advertising platforms in South Asia.
Mr Nigel Eastwood, chief executive of New Call Telecom, said: “I am extremely excited to welcome Nimbuzz to the growing New Call International family. The business will become a key part of our ‘my digital life’ ecosystem.
“The activity in India will also create new jobs within our Nelson Contact Centre as our superior customer service function will be leveraged across the group business.
“Nimbuzz’s significant loyal user-base allows for a rapid adoption of apps relating to Wi-Fi and home broadband in India and eventually in other parts of the world.”
New Call Telecom recently established a company in the Netherlands as a platform for its international acquisitions.
The business is planning further acquisitions in India and the UK, with group
revenues projected to pass $200m during 2015.
Mr Vikas Saxena, chief executive of Nimbuzz, said: “We are excited to be part of the New Call group which is quickly building a global telecom conglomerate based on promising new technologies that the Smartphone era is bringing.
“Nimbuzz has played a pioneering role in shaping consumer habits on messaging and voice services in a smartphone and data centric telecom world. It’s a great opportunity for us to play the central role in New Call’s vision of building Asia’s smartest Wi-Fi based data network, starting from India.”