MORE drinkers are acquiring a taste for beer brewed in Burnley.
Sales of Moorhouses beer jumped 10% in the first month of the new year, and one of its best selling brands, Blond Witch, won yet another award.
It was awarded a gold medal for Best Bitters then voted ‘Overall Champion’ at Southport’s Scarisbrick Hotel Beer Festival. Another award went to Pendle Witches Brew, which won silver in the Strong Ales category of the festival.
The success at the festival is the first accolade for a beer produced in Moorhouses’s newly-opened tower brewery and comes as brewers put the finishing touches to several new special ales. Other developments will mean drinkers will have an even wider choice of the beers available in bottles.
The new brewery began making Pendle Witch cask ales last November. The plant is part of a £4.2m. complex with visitor centre and training school, which will be completed this spring. It trebles former production capacity to more than 1,000 brewer’s barrels a week. Ten years ago only 35 barrels a week were produced.
Managing director David Grant said: “January is always a challenging month for brewers. But, despite launching the new brewery in a very difficult economic climate, we have enjoyed a very encouraging start to our ambitious growth plans, which include the launch of both new cask and bottled beers.”
“Investment to strengthen our sales team is paying off, along with our further support for publicans with our recently launched innovative Cask Ale Club. The icing on the New Year cake was Blond Witch winning champion beer at the Scarisbrick beer festival in Southport – further confirmation that beer from the new brewery is top notch.”
Moorhouses directly supplies several hundred pubs throughout the North and distributes nationally through wholesalers and major pub chains.