Steve Harvey, Rosehill Post Office, has reached £40,000 in book sales for the hospice.
He has been selling books to customers for years in aid of the hospice and is now also encouraging people to support his new “Raise A Million” challenge.
He wants people to hand over all their loose change until one million pennies are collected and another £10,000 is raised for the hospice.
Hospice fund-raiser Vikki Haydock said: “Steve does a fantastic job raising much needed funds for the hospice through book sales, the penny trail and now the ‘Raise a Million’ challenge. We are very lucky that he and his loyal customers are helping raise such huge amounts so that the hospice can continue to provide care to people in Burnley and Pendle.”