Burnley entrepreneur throws support behind employment initiative

The initiative will build a free database of employment videos for young professionals to access.
The initiative will build a free database of employment videos for young professionals to access.

A Burnley-born entrepreneur is championing a national campaign to inspire the next generation of professionals.

Matthew Riley, founder of telecommunications company, Daisy Group, is supporting the Three Minute Hero initiative, developed by careers guidenace specialists U-Explore, who are building a free database named ‘Start’ which will build a library of short films to capture the working world in an accessible and candid way for young people.


It has received a wealth of support from businesspeople, who have filmed themselves answering questions about their job, their school time, and giving snippets of advice.


Andy Pickles, CEO of U-Explore said: “Career decisions are impossible to make without knowing all the information. Start enables users to be matched to suitable jobs based on their qualities, skills and preferences. We offer insight; there’s no one more qualified than people with real experience.”


Neil Muller, CEO of Daisy Group said: “It was a no-brainer for Daisy Group to support. As a father of two, I know only too well the importance of having the right careers information available to help make decisions which will affect your long-term future. This initiative engages young people in a format they feel comfortable with.”