Famous Clarets fan Alastair Campbell is used to helping politicians run for office.
But now the former Labour Party spin doctor is backing people running for charity.
Mr Campbell has thrown his weight behind the Asda Foundation Pennine Lancashire 10k which is set to take place in Burnley on June 2nd. The event could raise £100k for charity.
The writer and broadcaster, who was former Downing Street director of communications, says the new run, organised by Jane Tomlinson’s Run For All, will be a major highlight in Burnley’s events calendar.
And he is encouraging people to sign up for the 10K charity race which is less than two months away.
Mr Campbell, who is a keen runner, said: “I think it’s fantastic that the Pennine Lancashire 10k has come to Burnley. I know the run has previously taken place in Blackburn, but I know that Burnley will do it better! It will be an amazing sight to see so many people running through the heart of the town, especially as so many of them will be bringing in money for really deserving charities doing important work both locally and nationally. I wish all the runners the very best of luck.”