The TV ad features the business guru struggling with IT problems created by The Gremlins. The multi-millionaire entrepreneur is seen working late in his office alone but little does he know The Gremlins have started to attack his computer and office. Peter is seen struggling to get his computer to work and comes across bare wires that look as if they have been chewed.

With no IT support available, he tries to discover why his computer is malfunctioning only for The Gremlins to attack the whole office, leading to an IT meltdown with paper and sparks flying, and even the odd Gremlin swinging from the ceiling fan. The ad ends with a defeated Peter slumped on his desk.

The campaign announces the fact BT Business offers 24-hour IT and communications support for all business customers, with the ad, which airs for the first time on Monday, follows last year's successful Gordon Ramsay ads.

The new campaign with The Gremlins will feature on TV as well as on print, poster and online and will run for eight weeks.

Peter Jones said: "As an entrepreneur working with many small businesses and start-ups, I know how catastrophic it can be when IT problems strike."

Mick Hegarty, of BT Business, said: "Everyone loves The Gremlins from the films but we know there is nothing worse than gremlins attacking your IT system and damaging your work."