THE boss of Burnley's Moorhouse's Brewery has achieved another first for UK brewing.
Managing director Mr David Grant is the only British brewery executive ever to win a place on a world-leading US business scholarship scheme.
The father-of-two is one of just 10 students selected to attend a two-week marketing programme with the internationally renowned Kellogg Graduate School of Management in Illinois.
The British Government-backed scholarship gives executives from UK businesses an understanding of effective marketing in America. It includes a week spent in industry and Mr Grant will join Chicago's Louis Glunz Beer Inc., founded in 1888 and America's oldest beer wholesaler.
Famous for its internationally acclaimed cask-conditioned Pendle Witch ales, Moorhouse's is poised to launch new products in North America following substantial domestic growth.
Two new bottled beers – Blond Bitch and English Owd Ale – have been developed for the American market. Existing award-winning brands Black Cat and Pendle Witches' Brew have also been re-packaged for the sales offensive.
Mr Grant said: "I have visited the States several times and we have a toe-hold there with our two established bottle brands.
"But we are now looking to substantially grow our business stateside. This highly prestigious scholarship will give me a tremendous insight into marketing US style and the time spent with Glunz Beer is particularly relevant and will be invaluable. As the only person from UK brewing ever to win a place, I am particularly delighted this is another first for Moorhouse's."
The Burnley brewery has more awards than any brewer of comparable size and achieved another first last December when it became the smallest brewer ever to launch a TV advertising campaign.
For more on Moorhouse's ...Pendle Witches take to TV screens - click hereBrewers' World Cup win - click here Burnley brewery unveils major expansion plan - click hereThe full article contains 315 words and appears in n/a newspaper.
