And any players influenced purely by monetary reward will be given short shrift.

Clarets boss Owen Coyle is looking for young, hungry signings, motivated by ambition and success, and he firmly believes that he can sell Burnley to his targets.

Having been thrust in at the deep end in the January transfer window, less than two months after taking the reins at Turf Moor, Coyle has more breathing space to put his plans in motion, and he said: "We feel we know the areas we want to strengthen.

"With the January window, you're still playing games within that, playing Saturday-Tuesday.

"You come in and there's a phonecall, and a player wants to leave and you're wondering how to deal with that?

"With this window, albeit while people are away on holiday, and that can be a bit of a nightmare in respect of trying to sit down with people, we really do believe that, although we don't have the biggest budget in the league, if we get an opportunity to sit down with somebody and impart to them what the football club's all about, what the plans are and how we are as people, I really feel we've got an opportunity as good as anybody of bringing them to the football club.

"On the other side of that, if somebody's goal in football is finance, and money's their god, then Burnley's not the football club for them.

"We wouldn't be able to pay what they might get elsewhere, because there are some big, big clubs in the Championship.

"But I wouldn't want they type of player at the football club anyway.

"I want to get players in here who are really motivated and have the desire to go and play, and that their football's successful, because all the rewards that come with it will come on the back of that.

"But first and foremost, their motivation must be football, that they want to come and be the best player they can be at a club that I think is vibrant and really looking to move on in the next few years."

Coyle has already made offers for unnamed players, while Scunthorpe are expecting a bid for 21-year-old striker Martin Paterson.

Blackpool's Latvian centre back Kaspars Gorkss remains a likely target, and Coyle is eager to strike deals quickly: "The market changes so quickly, and another thing within it is that there might be players that clubs are looking to move on that you think can complement your team.
"Equally, there might be someone that you would love to get in your team who is not for sale, so that then is a different market.

"From somebody willing to be a seller, as opposed to someone who doesn't want to be, the price then would go up.

"Again that's something you have to work within, but we're trying to do that.

"We've targeted a number of players who we think can help us at the football club, and it's just trying to put everything together to take that further.

"You try to get things down early, using your different contacts and different sources, and knowing who, when and if they're available and at what cost."

And he hopes his footballing philosophy will be a draw for players: "I think there are a host of good players available, and out of contract.

"Equally there are players available within contract who are very good players are well.

"I think the key to it is making sure the ones you get are the right ones for your football club, and depending on what type you're after, a lot of us play different styles of football.

"I think it would've recognised now that we like to get the ball down and play, we like to play with wide players and get crosses in.

"Equally we know that, as a unit, we can defend better. That's why pre-season's terrific because it gives you the chance to bed all that in as opposed to coming in mid-season, you're going from Tuesday to Saturday, game to game, whereas the whole pre-season gives you six great weeks to bed everything in place and everybody knows what their job is.

"They know in black and white terms what's expected of them."

Coyle tried to bring in the likes of Galatasaray's Marcelo Adrian Carrusca, and, from north of the border, Barry Robson and Derek Riordan, in January.

He has again cast the net far and wide: "It's well documented there are some players who have come down from Scotland and done well, equally Europe and South America.

"We've left no stone unturned in terms of the type of players we're looking at.

"I think within England, and we're probably as guilty of it as anyone else, but some players are over-priced.

"So I think we have to look at all the market forces and decide within our football club where we can get the best players and for what sums of money we can get them."