The launch night was held in the James Hargreaves Stand on Thursday, where Chief Executive, Paul Fletcher MBE, and project manager Gary Dowson welcomed around 30 interested businesses from the area to Turf Moor,

By Official Appointment works by the club officially appointing a number of businesses in key business clarifications.

In return, the businesses who invest in the club are promoted directly to supporters, with mutual benefits to all parties the ultimate goal.

Dowson said: "The evening was a huge success, with businesses eager to sign up for the new venture and keen to see the programme succeed.

"We were pleased by the enthusiastic response toward the programme and with the backing of businesses it is bound to be a huge success."

Businesses who have already signed up can expect to see their companies advertised around Turf Moor, in the matchday magazine and on the official website, where the BOA brochure can be downloaded.

Any businesses keen on getting involved are asked to get in touch with Dowson (700007).