Last season's well-documented Carling Cup victories over Fulham, Chelsea and Arsenal earned the light-hearted appelation 'Capital Punishment' following the Clarets' underdog heroics.

However, the roles have now been reversed after Gianfranco Zola's Hammers condemned the Clarets to their third defeat in London since their Premier League baptism which has seen them concede 13 goals with other defeats coming against Chelsea and Spurs.

The thrilling 5-3 reverse at the Boleyn Ground also cemented Burnley's place at the bottom of the away form charts with just one point from their seven top-tier fixtures on the road.

But Coyle remains confident that the Clarets elusive awayday victory will happen sooner rather than later: "Away from home, we're not kidding ourselves, we're not deluding ourselves, we know that there's hard work ahead of us but that's just the nature of the Premier League. We're going to be hypothetical now.

"I told you before we'll win away from home and whether that's the case that you put pressure on yourselves to win at home well every game is a pressure game in the Premier League so home or away the pressure is always on you to win - go and ask anybody else in the league who will tell you the same thing.

"Obviously different people for different reasons - at the top end to make sure they have a chance of winning the championship, others to get in the Champions League, others to make sure they stay in the league. Football's football and you look to win a game home or away and that's what we'll do."

He added: "Regardless of who we play in the Premier League home or away it's always going to be a total financial mis-match but I have a group of players who can win points, we'll do it together and when we do, as I say hopefully, it will be a far greater achievement than getting into the league.

"Whether we're showing more concentration at home I don't really know the answer to that but it's something that we need to find and the boys, they're the ones that cross the white line, need to make sure they deliver. We'll look to do that, look to stick together and evolve and look to make sure that we remain in the Premier league."

Despite having the better of the opening exchanges and scoring three second half goals the Clarets left East London with nothing more than regret. Defensive frailties and numerous individual errors rendered Steven Fletcher's brace and a Chris Eagles strike as nothing more than mere consolations as goals from Jack Collison, Junior Stanislas, Carlton Cole, Guillermo Franco and Luis Jimenez gave West Ham a 5-0 lead just after the hour mark.

"We were the architects of our own downfall," said Coyle. "We gifted some soft goals, and made individual errors at the wrong time. "But again it's a learning curve for us all and my disappointment is for a group of players because they offer me everything day-in day-out and they'll continue to do that and if we can do that then we'll earn points.

"There's no getting away from the fact that we need to brush up on the individual mistakes because at this level you won't get away with them. What it's shown you is that you have to be tuned in for the entire match and when you're not, if you make individual decisions, wrong ones as we did today, then you're going to be punished because you don't operate in the best league in the world with the quality of finishing that these teams have and not pay a heavy price for mistakes and that's what's happened. I never said we had all the answers what we say is that we come into this Premier League and work hard and look to evolve and get better and I'm sure as the season goes on we will.

"It could have been a different story but the margins for error, well the margins are minimal in the Premier League. We're very upfront, we're very honest I believe and we know there's work to be done. Everybody has to be focussed and full of concentration. I've said before my players have to come off every game where physically and mentally they should be out on their legs because they've offered everything."

But despite defeat, Coyle applauded his side's 'never say die' attitude as they showed heart and spirit to get themselves back into the game: "I think there's no doubt, it sounds bizarre, but even if the game had finished 5-0 I think anybody who had looked at the game, I certainly believe from my vantage point that scoreline was never a true reflection of the game.

"But I think at 5-0 it would have been easy to feel sorry for yourself and be hurt more severely but they showed tremendous bravery and courage as we have done all day and we scored some very good goals and had other chances.

"At five it would have been easy to feel sorry and hide but they never and scored three but could probably have had five or six in that period but it's not good enough to go that far behind in games and I've said that to them. We'll continue to work hard, as regards the defensive side of things, we've got good players and it takes more than a goalkeeper and a back four, I mean everybody has to do their jobs collectively and that's what we'll do."

The Clarets will now look to prove the critics wrong when they travel to Fratton Park on Saturday to face Avram Grant's Portsmouth. Pompey lie bottom of the Premier League table and are struggling for goals at home having scored just eight. However, coyle's side have now shipped 25 goals in seven games on their travels.

Coyle added: "What it's shown you is that you have to be tuned in for the entire match and when you're not, if you make individual decisions, wrong ones as we did today, then you're going to be punished because you don't operate in the best league in the world with the quality of finishing that these teams have and not pay a heavy price for mistakes and that's what's happened.

"We've shown we can win points and I said we'll win games away from home, I've no doubt about that, and hopefully starting next week against Portsmouth. But to do that it has to be a collective effort where everybody, whether it be a centre forward or a wide player, is doing their job against the ball and then when we're on the ball we pass and move it effectively which we're more than capable of doing."